I admit it: If I by no means should see one other piece of “Barbie” pink merch; if I by no means obtain one other e-mail touting the right way to “Barbie-fy” my wardrobe, or celebrating the Zara x Barbie assortment and the Balmain x Barbie assortment and “Pink Eyewear Must-haves” from Privé Revaux, or calling out a “pink mania alert”; if I by no means once more sort “Barbie” into the Google search bar solely to be confronted by pink fireworks and a pink outcomes web page — I will probably be comfortable.

I do know this is probably not a well-liked opinion. However after a full 12 months of buildup (it was in June 2022 that these photos of Margot Robbie and Ryan Gosling of their neon rollerblading outfits have been launched), after 100 official model partnerships in what Selection known as the “pink publicity machine” and after the climax of the opening weekend, wherein “Barbie” took in more cash than any movie by a feminine director ever (prepare for a spate of tales concerning the energy of the “pink purse”) and viewers flooded theaters in their very own Barbie pink, I’m choking on pink. Drenched in pink.

Able to take Pepto-Bismol for all of the pink, besides — it’s pink too.

I perceive why Issa Rae — President Barbie herself! — on the promotional tour earlier than the actor’s strike, introduced that she was planning to “burn” all her pink. And I can’t assist however ponder whether, as soon as the thrill over the film dissipates, we are going to see the Barbie pink interval as a kind of mass style hallucination. If whether or not, within the pell-mell rush to embrace the colour — to reclaim it as a triumph of ironic feminism — the Barbie hype has sowed the seeds of pink’s destruction.

It was not all the time thus. At first, the return of Barbie pink was thrilling, in a high-camp, postmodern, conceptual type of approach; a approach that reframed a relationship to pink that had been poisoned by the advertising of gender stereotype again within the Seventies.

There’s a motive the quilt of David Batchelor’s 2000 e book “Chromophobia,” which posits that traditionally the colour has been seen as female and anti-intellectual, is Barbie pink.

“Pink is the most controversial color in fashion history,” mentioned Valerie Steele, the director of the Museum on the Trend Institute of Expertise and writer of “Pink: the History of a Punk, Pretty, Powerful Color.” “It has so many contradictory meanings. It has fully entered our bloodstream like a virus, and now different variants keep emerging.”

“Barbie” appeared to herald the third leg of historic troika. First got here millennial pink, that comforting dusty rose pink that mirrored a generational and twin gender nostalgia for the swaddling innocence of childhood. Then the brilliant pink of the pussy hat pink, a rebellious, in-your-face-pink of female protest. And now, Barbie pink, essentially the most synthetic, commercialized, virtually cheesy, unmistakable pink of all — quantity 219 on the Pantone coloration chart.

It’s a pink that Leatrice Eiseman, the chief director of the Pantone Colour Institute, mentioned, “is considered a ‘hot pink,’ a close descendant of the ‘mother color’ red, taking on some of the dynamism, energy and theatrical aspect of red, but tempered somewhat so that it is not quite as aggressive.” Additionally, she mentioned, it’s a pink that’s “impossible to ignore.”

In celebrating it because it celebrates the multilayered actuality of girls, the movie imbues it with new that means: from woman energy at its most clichéd and tacky to woman energy at its most advanced. Even these of us who by no means actually embraced the colour, wardrobe-wise, might admire the irony and applaud it.

Besides that that means has been drowned within the flurry of selling that has ensued. It’s beginning to really feel like pinxploitation. When even politicians see pink as a strategic software, be it Gretchen Whitmer and her Governor Barbie or Kyrsten Sinema and her Twitter (she posted twin images of herself in sizzling pink and glasses, to display her “Barbenheimer” enchantment), a detox could also be so as. There are different colours within the movie, in spite of everything: butter yellow, child blue, all that neon, burgundy. Neither the film nor the ladies it celebrates needs to be lowered to a single shade.

I do know I’m not the one one who thinks so. In July, on the couture reveals in Paris, throughout a preview with Pierpaolo Piccioli of Valentino, who did as a lot as anybody to popularize very, very shiny pink due to his fall 2022 present, which featured a set performed virtually completely in “Pink PP” and which grew to become a well-liked purple carpet pattern with celebrities like Anne Hathaway and Zendaya, I requested him if he was using the Barbie wave and together with extra pink in his assortment.

He made a little bit of a face and shook his head. He had made a customized search for Margot Robbie’s press tour (a polka-dot halter mini) as a result of he thought it was enjoyable, however apart from that, he mentioned, he “preferred to stay away.” Going pinkalicious as soon as was a press release, however twice was … properly, a field.

Likewise, at Schiaparelli, a home so synonymous with surprising pink {that a} 2022 exhibition on the Musée des Arts Décoratifs was known as “Shocking!,” the colour Daniel Roseberry, its present designer, selected to give attention to in his couture present was Yves Klein blue.

And within the newest problem of Australian Vogue, with Ms. Robbie on the quilt, the actress is pictured not within the plethora of pink that she modeled within the June problem of American Vogue, however in goth-y pleated purple Balenciaga, clear plastic Rabanne and, most of all, black: black Gucci, black Louis Vuitton and black Chanel.

Even she, it appears, is pinked out.